He four common goals and the strategies used for them are:-Click-Based StrategiesInteraction-Based Views/StrategiesImpression-Based StrategiesConversion-Based StrategiesChoose your strategy wisely, without it it would be difficult to reach the right audience and achieve your goals.6: Choose locations accordingly:With the Google AdWords system, ads are served based on an individual's IP address or GPS location. Choosing a location is a relatively easy task than choosing bid strategies because it depends on your business. If you are a repairer, your services will be delivered in your city, but if you sell clothes, accessories, jewelry, you can target cities, states or nations! Always play with the location sphere if you can, it helps to see if you can get a new sphere in your market.


7: Choose your advertising platform wisely:It is important to choose wisely the platform on which your ad will appear. Amazon Advertising and Google Merchant Center are the most popular websites. With the growth in  sales during the pandemic, these platforms are used more İndirme linklerini görebilmek için sitemize üye ol manız veya giriş yapmanız gerekiyor.Sitemize üyelikler ücretsizdir!  by retailers. Google has also noticed the growth of Amazon running ads and recently tested running Amazon shopping ads on Google.8: Optimize your product pages now!This means adding a good product title, keywords in the title tag, and more so people can search for them online. You should never leave your page without optimization. This not only helps with PPC, but also with your SEO. You need to add relevant keywords to your product description.


9: Get the best ad position:You can achieve this by optimizing your bids, a task you need to constantly work on for your PPC campaigns. It takes a lot of time and attention to detail. A check of your analyzes must be carried out daily. There are two main bid optimization approaches to consider, such as Manual and Algorithmic. The manual is the most basic method to manage auctions, than the algorithmic which is more advanced and combines automation.10: A/B testing is essential!This is a crucial step to check what works and what doesn't in your PPC campaign.A/B testing for PPC is easier than traditional testing methods. You should test the title, body, link, keywords, and more in your ad copy. We need to test how certain keywords perform better in terms of: conversions, CTR, creation and awareness, etc.